Andy Warhol on America and Coca-Cola
I came across an interesting passage today, from The Philosophy of Andy Warhol by Andy Warhol:
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
I don’t necessarily agree that this is an American “tradition” per se, but I do think it’s fascinating that there are certain established brands that don’t need to concern themselves with selling elitism and exclusivity.
